Marketing Strategies Using Your Fleet of Service Trucks

Your home service team is the face of your business, and your fleet is like a moving billboard that showcases your brand.  Every time your team steps out of a branded vehicle, they're endorsing your company. That's why it's essential that your employees reflect the professionalism and brand identity you wish to convey.
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So, how can you effectively integrate these two components to maximize your marketing efforts and leave a lasting impression throughout your service area? Let’s look at actionable strategies that will help your company grow.  

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"Turn your team and fleet of trucks into powerful marketing tools! Get in the habit of taking a photo when in an ideal neighborhood or after a great week of work, even with a simple thumbs up. When you show your team & where you work most in the area, you can optimize those to build more traction and a local following online. This builds more visibility and credibility for your home service company, and let's face it, when people feel they see you everywhere, you're going to positively impact the bottom line too." - Corin Tomasello, My Marketing Works

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Growth Goals: A Consistent Team Effort

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First, the key is consistency. Ensure that your team is well-versed in your brand’s core messages and values. (Layman’s terms: how can we show they care?) This creates a unified image — your fleet and your team should both communicate the same brand story, and that's quality and reliability without fail.  

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Take it to the next level and incentivize your top techs to produce new content that sets your home service team in a good light. Train them periodically on customer interaction guidelines that help them get more positive testimonials and encourage clients to take photos with them as the 'best technician in town'.  
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My Marketing Works Take Away: Incentivize your team! Give them bonuses tied to positive reviews. Reward team members for referrals or positive customer feedback.  Give even more if they get a UX (that's user/customer-generated content). This encourages them to represent the brand positively. It doesn't even take much; we've seen tremendous team engagement from offering $100 gift cards or even a free movie night for your family.

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The 'I See You Everywhere' Effect

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Okay, so you checked the box on having your branding prominently displayed on your vehicles. Good - your service trucks should not only be functional but also act as eye-catching advertisements for your company. And you have those snazzy shirts to show your logo, which enhances brand recognition locally.

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Ultimately, this cohesive appearance makes your business appear more credible and trustworthy to clients. Clean, matching uniforms also instill a sense of pride and belonging among your employees, motivating them to maintain high service standards. Now, we suggest showing the team as clean as you can.

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But, if we can share the sweat - and possibly tears (hopefully no blood) to make the job happen, then we can convey your care while also showing why people should make a service call instead of attempting a DIY fix.  

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My Marketing Works Take Away: Invest in high-quality vehicle wraps. You want to capture attention in a good way, and a plain white van or peeling lettering detracts from the brand we are trying to create! Make sure to make the most of your fleet investment and provide all necessary contact information (including a valid QR code). This way, potential customers can easily connect with you just by spotting your company’s truck on the road.

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From IRL to Social: Thanks to Your Trucks

Don’t underestimate the power of social media. Encourage your team to take photos of your service fleet and share customer stories online about their day-to-day experiences. This not only boosts your online presence but also humanizes your brand, making it more relatable to your audience.

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Plus, when you use all the steps of the job that you're on, your team gets invaluable 'how we work' marketing content that shows how you uniquely tackle an issue to get the unit operational again and the property owner back to their peace of mind. And, when shoulder season comes, you can still hop in the truck to introduce your team, talk about maintenance, or even how your week is going to humanize your brand that much more.  

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My Marketing Works Take Away: Have your team take pictures (and short videos) of each other when in the field! Don't worry, we'll clean them up. Having someone else hold the camera can be helpful, but if you only have one tech in a truck, we highly recommend using an auto face-tracking tripod or phone stand that will adjust and go anywhere you do!  

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Every Touchpoint Builds Trust

We say, by strategically aligning your workforce with your branded vehicles, you can enhance visibility and build customer trust.  

While the integration of your home service team with your fleet is a little bit of a process at first, the results are well worth the consistent effort!  By creating a professional, recognizable image, you build a stronger brand presence that resonates with your current and prospective clients.

Partner with My Marketing Works - we'll share not just 'clips to capture' on the jobsite, but our expertise will guide you every step of the way in implementing effective brand communication strategies. Contact us today, and let's put your trades or home service company on the road to success!  

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