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Your Google Business Profile (or what we call GBP) should be one of your hardest-working marketing tools. *Keyword – should. When it’s set up right, it puts your business in front of local customers exactly when they need help. But if your phone isn’t ringing and your inbox is quiet, something’s off...
Let’s break down the most common reasons your Google Business Profile isn’t delivering leads, and how to fix them! Here’s how to get you saying ‘my marketing works’:
It's simple. If customers can’t find you, they can’t hire you. Google mainly shows three local businesses in the map pack (plus, a ‘sponsored’ listing or two). If you’re not in that top group, you’re already fighting an uphill battle.
Common reasons this happens:
Google favors businesses that are active, complete, and relevant to local customers. If your profile feels half-finished, Google treats it that way.
Our fix: Treat your listing like a mini website, as it works that way! Make sure every section of your profile is filled out: services, service areas, business description, hours, photos/videos, and contact info. Then keep it updated regularly.
Don't have time for regular updates? That's what we are here to help with! Our GBP management services "keep the lights on," so you don't have to think about it. Nice.
Would you hire a contractor with two blurry photos from 2019? Neither will your customers.
Photos matter more than most business owners realize. They build trust fast. The same goes for your business description and service list. If they’re vague or outdated, people move on.
Your Google Business Profile should clearly answer what you do, your service area, and why they should choose you over your local competitors.
Our fix: Add fresh photos of your team, trucks, jobs, and completed projects. Update your services. Write a clear business description that explains exactly what you offer and who you serve.
Reviews are a big deal. They influence rankings, clicks, and whether someone actually calls you. A profile with little to no reviews or ones from years ago looks risky. A profile with many recent reviews looks credible & established.
Even worse? Not responding to reviews at all. Google notices. Customers do too.
Our fix: Start asking happy customers for reviews during and after every job. Then reply to every review, good or bad. It shows professionalism and tells Google your business is engaged. Need a hand? We can take getting & replying to reviews off your plate as well with our handy brand reputation service.
Most business owners set up their profile and forget about it. That’s a big mistake.
Google Business Profile (GBP) gives you tools like posts, Q&A, services, and messaging for a reason. Using them signals that your business is active and ready to help. Posting updates, specials, or project photos helps your listing stand out and gives customers more reasons to contact you.
Our fix: We recommend posting two times a week. Share recent jobs, seasonal tips, or promotions. It doesn’t have to be fancy, just useful and current.
Your Google Business Profile doesn’t work alone. It’s tied closely to your website. If your website is slow, outdated, or unclear about your services and locations, your GBP performance suffers too. Google looks for consistency between your profile and your site.
Bottom line? If your site doesn’t support your listing, your hard-earned leads will fall through the cracks.
Our fix: Make sure your website clearly lists your services, service areas, and contact info. Pages should load fast and be easy to use on mobile.
Sometimes the problem isn’t visibility. It’s conversion. If people are seeing your profile but not contacting you, it usually comes down to trust and clarity.
This could mean your profile has blurry photos, no clear services listed, bad reviews, or no strong call to action as to why they should choose you and your team. When people need help with a project or home issue, they make their decisions fast. If your profile doesn’t build confidence in seconds, they will move on to the next company.
Our fix: Tighten up your messaging. Highlight what makes you different. Add real photos and real review that reflect your team and your work around town. Trust us, this makes it easy for customers to take the next step.
Google updates its rules and features constantly. What worked last year might not work today. Next thing you know your listing is suspended, and your local reputation and calls are in jeopardy.
Most trades and home services business owners don’t have time to keep up with that, and honestly? They shouldn’t have to. That’s where professional optimization and ongoing management from our team at My Marketing Works makes a real difference!
Having an optimized Google Business Profile isn’t just beneficial; it’s essential. It’s your handshake, your hello, and often your first impression.
So, if your GBP isn't delivering the leads you expect, it's time for a refresh! Partner with our experts to transform your profile into a lead-generating powerhouse. From optimization and reviews to content and local strategy, we handle the details so you can focus on what you do best: running your business.
If your GBP isn’t pulling its weight, let’s fix it. Get in touch with our pros at My Marketing Works today, and let's make sure your Google Business Profile WORKS as hard as you do!
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