How Email Marketing Brings Back Past Customers

Email might feel old-school, but that’s exactly why it still delivers. Let’s see why it’s one of the best ways to market your company.  

‍

Most tradesmen like you spend a lot of time (and money) trying to bring in new customers. But the truth? Your easiest sale is the person who already hired you.

‍

They already know your work.
They already trust your team.
They already have your number saved in their phone.

‍

Email gives you a simple way to tap back into that warm audience; no hard sell required. A well-timed message can be the difference between a customer calling you or Googling it and landing with a competitor.

‍

Check Out the Power of a Check-In Email

‍

Customers don’t always remember when it’s time for maintenance. Life gets busy. Reminders from your company feel helpful rather than pushy.

‍

Try sending emails that do one thing: check in.

‍

Some examples:

• “It’s been a year since your last AC tune-up…ready to stay cool this summer?”

• “Noticed any slow drains lately? Cooler weather is the perfect time to get ahead of them.”

• “Quick check-in: How’s the water heater holding up?”

• “📆Reminder to Change Your AC Filter”

‍

Being Helpful (Not Salesy) to Build Loyalty

‍

You don’t need a long newsletter to add value. A few lines of practical advice, signs of early problems, or simple maintenance tips position your company as the dependable expert in their corner.

‍

When customers see you as the one offering solutions rather than selling services, they trust you more.  And trusted companies get called back first!

‍

Offers That Encourage Action

‍

Discounts don’t need to be flashy; they just need to be useful. When you tie offers to real needs, customers see value rather than advertising.

‍

Share offers that spark action without cheapening your brand, such as seasonal tune-ups, drain cleaning specials, water heater flush promotions, "preferred customer” loyalty pricing, or bundle deals (ex, AC tune-up + duct inspection).  

‍

Smart Personalization Makes a Big Difference

‍

A little personalization goes a long way in email marketing. Use ‘merge fields’ to put their first name into the body of the email. Note a past repair, an aging system, their area so  can follow up later with a well-timed reminder.

‍

Something as simple as “Sheryl, Last year we mentioned upgrading your panel, want to revisit that?” feels thoughtful rather than promotional. Homeowners appreciate being remembered.

‍

Automations That Work While You’re on the Job

‍

The beauty email marketing is that once you set it up, it can run on autopilot. Automated reminders, thank-you messages, annual service follow-ups, and seasonal prep emails quietly work in the background while you’re handling your daily workload.

‍

You stay present in a customer’s life without manually sending every message, which is a win-win in our books!

‍

Real Talk: Why Email Still Works Better Than Social

‍

We love to use social media to keep your brand visible, but email is where decisions happen. It is more personal, easier to revisit, and less chaotic than a feed full of ads and memes. Customers save emails, return to them, and respond to them more often than social posts.

‍

Think of your social profiles as the handshake, but email as the follow-up conversation that gets the job booked!

‍

Remember:

‍

• Email goes directly to their inbox instead of fighting with thousands of posts in their feed.

• It feels more personal, like a nudge from someone they already trust in their home.

• Customers revisit emails, save them, and use them later when something breaks.  

• Email is highly shareable – you don’t know who may have it forwarded to their inbox!  

‍

Email is a Consistent Sales Machine

‍

When it comes to winning back past customers (and engaging new ones), email marketing is one of the most powerful tools you have! With quick check-ins, helpful tips, personalized reminders, and smart offers, your business stays top-of-mind without draining your time or adding more tasks to your day.

‍

If you need help setting up an email strategy that works while you focus on your work, that's what we're here for. Contact My Marketing Works to build a streamlined, effective system that brings loyal customers back—again and again. Now, that's making your marketing WORK!

‍

‍

‍