Boost Your Social Influence & Local Brand Awareness

‍You are an influencer — Let's look at how sharing local experts can grow your own brand.

In the world of home services, we believe cooperation often trumps competition. As a service company, aligning yourself with other local trade brands can not only bolster your reputation but also open the door to new business opportunities. Whether through joint promotions or simply sharing each other's content, such alliances can amplify your social media presence and reinforce community ties. And these word-of-mouth connections can help the reach & impact of your other marketing channels.

So, where to start for a marketing strategy that works? First, you're going to want to identify businesses within your local area that share your company's values and quality standards. Establishing partnerships with other trustworthy brands ensures that any collaborative efforts reflect positively on your business.  

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To find these connections (and future referral partners), consider attending local trade shows, networking events, or even joining online industry forums to connect with like-minded professionals.  

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"Supporting other local trade brands is simply smart business. If you don't offer a service, it's great to be able to connect a client in need. Plus, it shows you know your industry and the best of the local area. We say, it's about building a network of trust and reliability. Ultimately, everyone gains from that." — Corin Tomasello, Home Services Marketing Expert

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Ways to Support Other Local Pros Online

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Once you have identified potential partners, explore various methods to champion their services. Don't guess or take a one-size-fits-all approach, talk with them and strategize what works with each. Here are the main ways we suggest:  

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• Shout-outs: Mention other brands in your posts or stories to increase their visibility.

• Content Collaboration: Create shared videos or blog posts to offer audiences diverse perspectives.

• Joint Promotions: Host giveaways or discounts that involve using both your services.

• Cross-Referencing: Recommend each other's services when the need arises with your clients.

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Let's look at each a little further to make sure they work for you!

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Okay, a great place to start is to highlight them in your social media platforms. A simple shout-out on Facebook or Instagram can go a long way in showing support! Another strategic approach is crafting joint social media content, such as how-to videos or collaborative live sessions, which provide value to both audiences and increase your visibility.  

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Some clients have seen great success with shared (mutually beneficial) promotions. These could be discount offers that require consumers to use services from both companies or a discount in a certain amount of time with another home service pro^. This not only incentivizes clients to try out both services but also creates a sense of collaboration amongst the clientele, fostering loyalty.  

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^We say give prospects a little time but keep it to 90 days max to also encourage timely service. If they need maintenance on one thing, there's a good likelihood that something else is on the radar.
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My Marketing Works Pro Tip: Review those you trust online! That adds to their online visibility, and your own. Plus, they may exchange a review with you to boost your credibility too.

Another effective strategy is cross-referencing each other's services. If a customer approaches you with a need that falls outside your service offerings, recommend one of your partner businesses. In return, they will likely refer clients in need of your services, leveraging each other’s client base and expertise!  

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It's vital to maintain transparent communication with your partners to ensure mutual benefits from this collaboration. Regularly  discuss performance metrics and feedback to understand what’s working and what isn’t. Meeting once a month or two can be all you need to check in with your referral partner. Making adjustments based on these learning points can pave the way for even more successful partnerships down the line.  
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My Marketing Works Pro Tip: Get your team in the habit of asking if they are experiencing any other problems with their homes and referring other local pros you'd trust with the job.

In our view, supporting other local trade brands helps cultivate a thriving community of resilient businesses. It powerfully positions your brand as a community-minded leader, fostering trust and strengthening ties with consumers by highlighting your dedication to the local economy.  

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So, take that first step today. Connect with artisans, contractors, and service providers who share your vision. Together, you can build a network that not only serves customers better but also boosts each other's brands in the process.  

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If you need help with other marketing channels to support your referral business, give My Marketing Works a call. We've been supporting trades and home services for 10 years - we don't do gimmicks, just marketing that works.