Holiday & Year-End Content Ideas for Trades

The end of the year is one of the BEST times for trades-based businesses to show up online. ‘Home for the holidays’ isn’t just a saying. Homeowners are spending more time in their houses, tackling winter to-dos, and preparing for holiday guests, which means your expertise is in demand.  

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If you’re looking to finish the year strong, here are simple, high-impact content ideas that will help boost your efforts online and off!  

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Content Tip #1. Share “Holiday Readiness” Tips

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People want peace of mind before friends and family arrive. Create quick videos, photo carousels, social or blog posts with practical advice.  

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Now, before you really drive in, first check what content gaps you have by ‘crawling’ your website and if you find an older piece you can update that for this year or take a new angle to link both pieces together for expanded reach.  

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Once you see what you’re working with, you can create articles like these:  

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• HVAC: “The 2-Minute Reset That Solves Most Thermostat Issues”  

• Plumbing: “Avoid These Common Holiday Kitchen Clogs”

• Electrical: “Outdoor Light Safety Tips for Decorating Season"

• Auto Repair: “Winter Travel Prep for Long Holiday Road Trips”

• Window Installers: “Quick Fixes for Avoiding Drafts and Keeping Your Home Cozy”

• Landscaping: “Essential Winter Lawn Maintenance to Save Time Come Spring”

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These helpful reminders empower your audience while gently reminding them that you’re the expert when the problem is bigger than a basic fix.

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Content Tip #2. Spotlight Seasonal Service Specials

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Year-end promotions perform exceptionally well because homeowners are already budgeting and planning for the new year.  

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Share limited-time offers, such as tune-ups, inspections, or maintenance packages. Even a small discount can drive big engagement when tied to a holiday theme! Now keep in mind, your competition will be sharing year-end deals too. It’s best to show your team and highlight their expertise when you share the offer.

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Add urgency with countdown-style stories for social, a countdown feature on your website, or weekly “Deal Drops” via text or email to build consistency and anticipation.  

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Content Tip #3. Feature Customer Appreciation Content

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The holidays are the perfect time to thank your customers and highlight your team. Consider posting:

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• Heartfelt messages to long-time clients

• Quick team spotlights or behind-the-scenes holiday moments

• “Favorite projects of the year” roundups

• Email newsletters with messaging full of gratitude for a great year  

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Remember, people connect with people. Showing the human side of your business strengthens loyalty and builds trust.  

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Marketing Tip: Blend online and offline outreach. Varying your touchpoints can maximize your marketing efforts. We suggest direct mail campaigns to past customers.

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Content Tip #4. Post “Before the New Year” Checklists

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Many homeowners want to start the new year on the right foot. A simple checklist graphic or article, such as “5 Home Safety Tasks to Complete Before the New Year,” is shareable, helpful, and easy to repurpose across platforms.

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Helping your audience with actionable and timely advice doesn't just provide value; it positions you as their trusted expert as they prepare for the new year. Including some actionable CTAs means that they will likely call you when they need help too!

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Useful content is often shared, so encourage your followers to tag a friend who might need those reminders.  

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Content Tip #5. Share Seasonal “Day-in-the-Life” Content

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Show what your business looks like during the holidays! People love seeing real moments behind the scenes. Create short videos or photo posts featuring:

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• A “holiday rush” day on the job.

• Your techs’ favorite cold-weather tools.

• Reviews from clients that ‘warmed your heart’

• How your team stays warm, organized, or motivated during winter service calls. (Piping hot coffee, anyone?)

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This kind of content feels personal and builds familiarity with your brand, which is especially important for tradesmen.

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Make This Your Strongest Season Yet

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If you want consistent, engaging holiday content tailored to your trade, our team at My Marketing Works can help you build and manage the strategy, from social posts and promos to newsletter campaigns, Google Ads, and beyond.

Ready to finish the year strong? Let’s build your holiday content plan together! We work hard so you can say that ‘my marketing works’. Schedule your no-hassle consultation today.

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