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A Google Business Profile (GBP) is one of those things that’s easy to set up and then forget about. You claim your listing, add your business hours, upload a few photos, and move on to the next item on your to-do list. Months pass, and maybe even years. Meanwhile, your profile sits there collecting digital dust like an abandoned house on a Halloween movie set. Sound familiar?
An inactive Google Business Profile can leave potential customers with outdated information, unanswered questions, and little reason to feel confident about contacting your business.
If your listing has become a ghost town, here are five signs it’s time to bring it back to life!
Remember those photos you uploaded when you first created your profile? They might have been great at the time, but do they still reflect your business today?
Maybe you've updated your storefront, added new equipment, hired a team member, or expanded your services. If your photos still show the old setup, customers aren't getting an accurate picture of what you offer.
Photos help people recognize your business, get a feel for your space, and understand what to expect. Fresh images can show off recent projects, introduce your team, highlight your products, or give customers a look at your work in action.
My Marketing Works Tip: You don't need a professional photo shoot every month. Even a handful of clear, recent photos from your phone can help keep your profile current and give people a better sense of your business.
Few things frustrate customers faster than showing up to a business that's closed when Google said it would be open. If your hours changed last holiday season and never got updated, your profile could be sending people straight to a locked door. The same problem applies to special holiday hours, seasonal schedules, and temporary closures.
Take a few minutes to review your regular hours and upcoming holiday hours. Make sure your phone number, website, address, and other contact details are accurate, too.
For Halloween, Thanksgiving, and the busy holiday season ahead, this is especially worth checking. Customers shouldn't need a crystal ball to figure out when you're open.
A customer takes the time to leave a thoughtful review, and your business responds with… absolute silence.
Over time, those unanswered reviews can pile up. Customers reading them may wonder whether anyone is paying attention or whether their own questions and concerns will receive the same treatment.
Responding to reviews shows that you're engaged with your customers. Thank people for positive feedback, acknowledge concerns in negative reviews, and offer to resolve legitimate issues when appropriate. Keep your responses professional, personal, and specific to the situation.
It's also worth checking for newer reviews you may have missed. A quick response can go a long way toward showing potential customers that real people are behind your business. And if your last review came in six months ago, that might be a good reason to revisit how you're asking satisfied customers to share their experiences.
Your business may have grown since you first created your profile. Perhaps you've added a new service, started serving another area, or expanded your offerings. If your Google Business Profile still lists only what you did three years ago, potential customers may never realize you can help them.
Review your business categories, service descriptions, products, and other relevant profile details. Remove anything that's no longer accurate and add information about your current offerings.
We like to remind clients to think of their Google Business Profile as a digital storefront. If it’s missing key services, potential customers might keep scrolling.
Keeping your profile accurate and up to date takes time, and we’re here to help! At My Marketing Works, we help businesses like yours manage their GBP accounts so you can focus on running your business.
When was the last time you checked your Google Business Profile beyond making sure your details are correct?
An inactive listing can miss opportunities to share updates, showcase recent work, answer common questions, and give customers useful information like your current business hours. Depending on your business, GBP posts can help you promote seasonal services, announce changes, highlight offers, or share company news.
You should also check for suggested edits, customer questions, and other profile details that may need attention.
If this all sounds like too much in your already full schedule, don't worry! We know Google Business Profiles inside and out, and we’re happy to take management off your plate. Contact us to learn how we can support your growth.
Your Google Business Profile deserves more attention than an annual checkup and a hopeful wish. It’s often one of the first places potential customers look to learn about your business, compare local options, and find your contact information.
The good news? You don’t have to do it all yourself. A little regular maintenance can go a long way, from updating your hours and business information to responding to reviews and adding fresh photos.
If your Google Business Profile is looking a little like a ghost town, we’re happy to help! We’ll keep your profile up to date, manage reviews, and help your business make a great impression online. Contact My Marketing Works today to see how we can improve your Google Business Profile and say that your marketing WORKS again!
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