What Should Your Business Be Blogging About?

If you run a trades or home service business, you probably have plenty to say about your industry. Finding the time to turn that knowledge into blog articles and post them? That's another story.

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Between managing jobs, answering calls, and keeping customers happy, writing articles likely isn't high on your to-do list. (Heck, most of the teams we work with would say they hate to write; to each their own as we say.) You may feel like it doesn't matter *that much; yet still, consistent, helpful content can support your online visibility, answer customer questions, and show leads why they should trust your team instead of 'that other guy'.

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The good news is that coming up with topics doesn't have to be complicated. And the best part? With us on your team, you don't have to come up with a content plan or write the articles yourself! Either way, the articles need to get written, and in the competitive home service landscape, you're looking at 2-4 new posts a month to move the dial. So, let's get to WORK!  

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General Blog Themes for the Trades

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In addition to meeting your team & sharing company news like expanding to new services, you can create your blog content around:  

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• Common questions and answering FAQs

• Seasonal services (and corresponding special offers)

• Maintenance for various brands you service

• Installations – if you partner with a specific brand, ex. Trane, why?

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Start With Questions Your Customers Ask

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Think about the questions your team answers every week. Why is the AC running constantly? How do you know when a water heater needs replacing? What causes a circuit breaker to trip?

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These questions make excellent article topics because they address problems homeowners are already trying to solve. A helpful article can explain common causes, offer practical advice, and tell readers when it's time to call a professional.

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Marketing Tip: Your technicians and customer service team are great sources of ideas. They know what customers want to understand because they hear it firsthand.

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Talk about Seasonal Services

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Seasonal topics are another easy place to start. HVAC companies can cover summer AC preparation, plumbers can explain how to spot hidden leaks, and electricians can share tips for keeping homes safe during storm season.

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Make Maintenance Your Focus

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You can also write about your services, explain common repairs, answer pricing questions, and walk customers through what to expect during an appointment. These topics help potential customers understand your work before they pick up the phone.

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Share Quality from the Get-Go with Installs

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Look, not everyone is going to do the job right. There are always people out there willing to cut corners. Be the credible person in your industry and share your approach to installations. Then you can link that information to financing options or circle back to maintenance plans to protect their investment.  

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If you have a brand you love to install, tell prospects why! And you can always post project recaps on bigger jobs to show your team at work.  

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Basically, You Should Be Blogging

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Remember: Blog articles expand on what you do and are often the first-touch point a prospective client has with you (especially as more AI searches are happening to help homeowners plan projects).

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Now, knowing what to write about is one thing. Finding time to research, write, edit, optimize, and publish each article is an entirely different job.

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That's where our team at My Marketing Works comes in! We help home service and trades businesses create useful, search-friendly blog content that speaks to their customers and supports their marketing goals with consistent content.  

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You know your trade. We know how to turn that expertise into content your customers want to engage with and book you from. Let our pros take blogging off your plate so you can focus on running your business. Contact us today! We'd love you to be able to say 'my marketing works'.  

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