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In a world full of emails, social posts, and phone calls, one of the simplest and often most effective ways to reach customers is overlooked: SMS texting. For contractors, plumbers, HVAC techs, and other trades professionals, a well-crafted text message can be the nudge that turns someone on the fence into a confirmed job.
Follow our team at My Marketing Works as we explore why SMS works so well in the trades world and how to use it smartly. Let’s get after it!
And sometimes better than many other channels...Here are a few reasons why texting can boost your bookings:
When you send a text, it shows up directly in someone’s hands; no algorithms, no filters. Unlike email (which often lands in promotions or gets ignored) or social media (which competes with cute cat videos), SMS cuts through.
Most people open texts within minutes. That immediacy is powerful, especially when a customer is comparing quotes or deciding whether to book now or later.
Studies show open rates for SMS often exceed 90%, with response rates significantly higher than email. For a trades business, that means the quote you send via text is more likely to be read quickly! That speed can make all the difference when a customer is juggling multiple bids.
People live on their phones. A quick “Yes, I’ll take that slot” or “I liked you, but your price was a little high’ via text is easier than calling and being put on hold.
For you, it means fewer missed bookings, smoother scheduling, and a better customer experience (which means more positive word-of-mouth and referrals too.)
So, when should you use texting? Consider these situations:
Say a prospect requested a quote but hasn’t responded. A timely text, “Hey Joe, got your quote ready for your HVAC job. Do you want me to swing by this afternoon to walk you through it?, "can prompt a decision.
Text reminders reduce no-shows. For example: “Reminder: We’ll be at your property tomorrow between 10–12 to replace your water heater. Reply ‘OK’ to confirm.” Simple confirmations help avoid downtime.
Once the job is done, text to ask for feedback, reviews, or offer add-on services. “Hope the install went well! Would you like us to send you a maintenance plan or filter replacement reminder every 3 months?”
If a scheduled job falls through or you have a cancellation, texting a local customer list can fill the slot fast. Maintenance plans are a great way to bridge the gaps in shoulder season. A message like “Got a free 2-hour window today, need us to swing by for maintenance?” can drive quick bookings.
Of course, there are a few best practices to think about before you begin marketing through text. Compliance is key. These items include:
Let’s look at each of these more to maximize your marketing efforts.
This isn’t spam. Before texting, make sure customers have opted in (e.g., when they fill in a contact form, when you talk on the phone, or via your website). You must also include opt-out options (“Reply STOP to unsubscribe”) to stay compliant with SMS rules and maintain trust.
Unlike long emails or complex forms, texts should be simple. Use first names, be direct, and include clear next steps or calls to action (e.g., “Reply YES to book,” “Call me at X,” or “What time works best?”).
Don’t text in the dead of night. Stick to reasonable business hours. Avoid weekends or late evenings unless your business supports emergency services.
Many SMS platforms allow you to schedule reminders, send follow-up texts, trigger messages after quotes, etc. This ensures consistency without added manual effort.
Record which messages lead to conversions. Track metrics like response rate, booking rate, and opt-out rate. Over time, refine your messaging, timing, and calls to action based on what works best.
Don’t pester. Send only what’s necessary; reminders, follow-ups, occasional promotions. Too many texts can annoy customers and increase unsubscribes.
Remember, sending just one or two texts at strategic moments can dramatically improve your booking rate!
Texting isn’t a gimmick, it’s a powerful, low-friction communication channel that meets customers where they already are; on their phones. For tradespeople, the result is faster responses, more confirmed jobs, fewer no-shows, and a smoother customer experience.
Ready to tap into the power of SMS for your service-based business? Contact My Marketing Works today and let us help you integrate an effective texting strategy that turns more leads into booked jobs—and keeps your schedule full.
Book your free consultation now and discover how texting can work for your trade!
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