Best Social Media Content for House Painters

Social media is one of the most powerful ways to stay connected with your local community. But while creating a Facebook or Instagram page takes just a few minutes, consistently coming up with content to share is where many businesses get stuck.

If you've ever found yourself wondering, "What should I post today?" you're not alone. These ideas below are simple, effective, and designed to help you engage your audience without spending hours creating content.

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#1. Show Off Your Skills

Think of your social feed like a sort of portfolio, where potential clients can check out your past projects; you want to impress them.

Here are some of our favorites:  

Before and After Shots

This is a popular format for painters. It's a great way to showcase the transformation of a space or project. It also allows potential clients to visualize what is possible with their own homes. You can post this as a photo carousel (popular on Instagram) or a video transitioning from the before shot to the after.

Timelapses

These are similar to before and after shots, but instead of just showing the beginning and ending of a project, you record the entire process and then speed it up to show the entire transformation. This is very engaging for followers, and they are more likely to watch all the way though to see the end result!

Project Walkthroughs

Talking directly to your viewers is a good way to keep them engaged. Film a video walkthrough of a finished project and narrate what you are showing off. You can explain what the client requested and any struggles or hurdles your team had to overcome. This gives you a chance to show off your expertise and the finer details of a project.  

Tips & Tricks

While you aren’t a DIY page (you want people to come to you with their projects), it’s still a fun idea to share some quick “hacks” or simple painting tips. This can attract more people to your page and serve as a sort of “gateway” to the rest of your content.  

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#2. Be Relatable

People don't connect with perfect brands, they connect with authentic ones. Your social accounts are your chance to show the human side of your business, so don't be afraid to have a little fun! A touch of humor and personality can make your content more memorable, relatable, and engaging.

• Participate in popular trends: Spend some time scrolling through your feed, find fun trends that other small businesses are doing, and recreate them with your own spin.

• Feature your team: Show them working; you can do employee highlights or feature any type of company event or activity. People like to see this type of content as it makes your painting company seem down to earth and involved in the community.

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#3. Client Testimonials

Sometimes it can be a bit harder to get these on film, but if you have a client who is willing to film a testimonial, that can be a great piece of content and give your business a lot of credibility.  

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Take Social Media Off Your Plate

Creating consistent, engaging social media content takes time, and for most business owners, there simply isn't enough of it. Instead of worrying about what to post next, let our team handle the strategy, content creation, and scheduling, so you can focus on running your business.

Ready to simplify your marketing? Contact My Marketing Works today to see how we can build a social media strategy that WORKS for your business!

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