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It sounds so simple: Ask for the Google review. But it’s more than that, you need to ask at the right moment + make it effortless + follow up because it can take 7+ times to actually land the testimonial. It depends on the client’s personality and how your techs ask. Many have positive sentiments about you; they just may not share them online how you want or when you want.
In a competitive space like HVAC, plumbing, or electrical, credibility is the key to success (and to making the most of your marketing dollars). Some of our bigger companies have the ability to get 40+ in a week, while others who are just starting out may see 1-2 trickle in.
So, let’s work to control what you can control when it comes to getting more Google reviews. This expands your chance to compete for coveted local market share.
Why it WORKS:
How to do it: Send within 1–2 hours after completed service
Example:
“Thanks again for choosing us! If you have a quick minute, we’d really appreciate a Google review—it helps small businesses like ours grow 🙏 [link]”
This alone can drive 5–10 reviews/week depending on how many jobs your techs have!
While underrated, we find a personal ask = a higher conversion rate. You want the feedback, and picking up the phone is a good way to get it.
WORKS for:
Here’s a sample call script:
“Hi, it’s [Your Name] with [Company]. Just wanted to make sure everything looks great—if you felt we earned it, a quick Google review would mean a lot. I’ll send you the review link to [Confirm email], and it has my info if you ever need it.”
We tell clients that it works best when you automate it. Technology lets you: talk to them if they pick up, have a prerecorded voicemail if they don’t, and follow up with a short text message.
Let’s be crystal clear: You can’t incentivize only positive reviews, but you can reward participation. Trust us, to make it work you’ll want to position it as “Leave us a review (good or bad—we always value feedback)”.
Examples:
My Marketing Works Tip: Include a tiered promo if the tech is specifically mentioned in a review (ex. $20 off your next service). This gets your team in the habit of always asking for a review.
It’s not just phone calls and texts, don’t underestimate the power of email. Add: “⭐ Love our service? Leave us a review”. And include link in as many places as possible such as:
This keeps leaving a review for your work top-of-mind. And we know some people need multiple asks before they actually leave a testimonial.
In your marketing mix include:
Graphic designs should include:
Or clients find this works especially well for older homeowners & higher-end big jobs. Any leave-behinds should remove ALL friction. The easier it is, the more reviews you get!
Again, this is a huge opportunity —and most businesses skip it. As we mentioned before face-to-face asks convert the best. Review requests made days (or weeks) later may lose out.
Train techs to say:
“If you’re happy with everything, would you mind leaving us a quick Google review? I can text you the link.”
Practice it together when conducting team training. Yes, techs may feel silly, but they won’t feel uncomfortable asking for the testimonial.
So, what if they don’t leave a review:
Don’t only ask once and give up! Most reviews come from the second (or third) ask.
Best moments to ask are at or right after the job is completed, after a compliment, or whenever a customer says, “this looks great”. The worst time is days later with no context.
Some of our clients prefer to avoid negative reviews by filtering out experiences. If positive (4+) → send review link and if not → handle internally.
We’ll be honest, anyone at any time can review you. If a negative review is illegitimate, our experts can get them removed to protect your brand’s reputation. If it’s true feedback, we can craft a response that shows no one is perfect, but you’re willing to make it right for them.
If you need reviews quickly to scale a small or mid-size company:
We’ve had clients generate 10–20 reviews in as little as a week!
My Marketing Works Tip: Make sure to reply to all those new testimonials. It’s like a thank you note for their time. If you need a hand with that, let us know and we can help.
The people you work with can really help. Now, our rule is don’t lie and say you’ve done work if you haven’t, but they can speak to your qualities as person & professional (ex. “Always on time” and “you can tell they really care”). But these people do tend to leave detailed, high-quality reviews. You can even offer a trade of a review of their company too.
Ask:
Getting more reviews isn’t complicated—it’s about consistency just like everything in your marketing efforts.
Do this right, and you’ll rank higher on Google (both organically and paid ads), convert more leads, and outperform local competitors. And at the end of the day, that’s when you’ll say My Marketing Works.
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